Here is the branding guidelines I designed for the Sunlit Grove Yoga Studio. You can see both versions of the logo both the dark and light version so it can be more versatile. I created the logo with a sun with rays behind the iconic lotus blossom that symbolizes yoga. Following that is the color palette and hex codes. I choose greens and more neutral colors with the accent of the burnt orange color.
Above is a collection of posters created to be creative along with spreading the brand and yoga studio. Next is the font chosen for the brand identity, Eloquent JFPro for its elegance. The posters are also here in the brand guidelines. Followed by the product mockups for yoga mats that could be sold at the yoga studio to bring in more income, tying in the leaf design that is iconic for the brand identity.
Above is a social media campaign I created using the carousel feature in Instagram. A trend for brands has been to give tips and especially for a health brand giving tips to stay active is a smart move for marketing. On the right you can see my social media mockup for the Instagram created for the Sunlit Grove Yoga Studio, and how I would design and post to keep engagement.