Star Leaf Tea Product Development
Star Leaf Tea is a tea company rooted in constellations and the history and mythological stories that go with those. On the top right is part of the branding guidelines I created for the company featuring the logos and color palette. On the top right and the left here are pieces to the box design for the product itself. You can see the lid for the Cassiopeia Chamomile Calm Tea, along with the tale of Cassiopeia and Andromeda. Below are some images of the final product design of the box. To see more from this project navigate to the Star Leaf Tea page.
ARTSN AI Logo Redesign
When I jioned the team they had a rough logo and I was tasked with expanding the logo to a wordmark, a stacked logo, and rework the icon. I used the colors given and even added more to the brand guideline which can be seen on the left. I was able to test the colors with help of the team and we found that these colors tested the best for tech, modern, and sharp as the keywords we were looking for. Futuristic and modern were the bog themes we were going for on this logo and branding. You can see the icon design I was given and reworked into a dark design for a light background. And for the wordmark you can see I played around with a few options. The 3 options were tested on a smaller scale and we ended up landing on 1, as it fit best and gave the most futuristic, tech, modern vibe.
Sunlit Grove Yoga Studio Social Media Campaign
So these images are from my Sunlit Grove Yoga Studio Branding and Marketing Campaign. This project was poster and social media based, and was focused on reaching audiences and getting them to get involves. The poster campaign focuses on reaching a diverse group visually, by featuring different sorts of designs for the characters performing poses. Including different ethnicities and even prosthetics to show a more inclusive cast. Each pose was used to make a catchy quite to inspire people to move and encourage them to come to the yoga studio. Above you can see the carousel design for social media which encourages people to move their body for the day. The image to the right is an overall of what I designed that would look best for the social media campaign and for the branding overall.
