This is the branding guidelines design package for Star Leaf Tea. These are guidelines for the client use to refer to and continue to build upon as their company grows.
You can see both versions of the logo both the dark and light version so it can be more versatile. I designed the logo with a little leaf coming off the moon to tie in the constellations and tea together in harmony. You can also see the color scheme and hex codes chosen for this brand identity, trying to choose colors that felt almost celestial.
Next is the font chosen for the brand identity, Dazzle Unicase for its unique structure making it stand out. Then the product mockups for the Cassiopeia and Andromeda set, a sleepy time tea to go along with a energizing blend for the morning. Both boxes come with the Andromeda myth explaining the myth behind the famous constellation. And I designed a constellation based pattern for all of the packing material when you order any of the tea sets.
